Job Description
You will have the opportunity to shape a $1 trillion global business and deepen relationships with customers. You will be part of a global team that develops and implements marketing strategies for our suite of liquidity products and a $375 billion+ trading platform across the institutional channel.
As a Global Liquidity Marketing Associate within the Asset Management team, you will be dedicated to understanding client needs and developing integrated marketing strategies targeted at cash management decision-makers across corporate and financial institution channels. Reporting to the Head of Global Liquidity Marketing, you will collaborate with cross-functional teams to drive engagement and business success.
Job responsibilities:
Execute marketing plans and initiatives for the liquidity channel, utilizing all marketing tools to enhance market presence and voice.
Collaborate closely with sales teams to develop and implement marketing strategies for the business line.
Lead client events and sponsorships (both in-person and digital) from planning, execution, and follow-up to drive sales for the business.
Manage client-specific marketing projects by collaborating with Digital, Brand, Social, Compliance, and Business Intelligence teams.
Leverage digital outreach activities to identify client and prospect needs and then use that information to shape further marketing touch-points.
Assist in measuring and reporting marketing activities, helping to assess successes, develop action steps, and identify lessons learned and best practices.
Navigate and utilize marketing platforms essential for role execution.
Required qualifications, capabilities, and skills:
College degree in marketing or a related field.
3+ years of project management experience.
Proficiency in Microsoft applications, including Word, Excel, and PowerPoint.
Strong analytical skills to track, measure, and interpret the success and strategy of marketing programs.
Detail-oriented with strong execution skills.
Excellent verbal and written communication skills.
Strong interpersonal skills with the ability to work effectively with senior management and sales organizations.
Preferred qualifications, capabilities, and skills:
Experience in financial marketing and/or knowledge of liquidity products.
Familiarity with AI marketing tools such as Large Language Models (LLM).